SALT LAKE CITY, March 31, 2009 –- Allegiance, Inc. today announced the release of Engage 6.0, the only multi-channel enterprise feedback management (EFM) platform that incorporates voice-of-the-customer and voice-of-the-employee to help companies capitalize on engagement. Allegiance Engage 6.0 includes DataSync, the industry's first data synchronization system that allows feedback data to be shared in real time with diverse applications such as Customer Relationship Management (CRM) and Enterprise Resource Planning (ERP) to provide a complete view of company relationships.

Simultaneously, Allegiance is announcing the availability of expanded professional services to include data gathering and action plan consulting. Allegiance loyalty experts will work closely with companies to create a strategy to gather feedback data through all channels that are most appropriate for them, whether post transaction, receipt surveys, online, Web forms, interactive voice response (IVR), or a combination. Allegiance experts will also consult with organizations to develop and execute a strategic action plan that yields measureable improvements in customer and employee engagement.

"Customer data comes in many shapes and sizes, each of which provides a limited degree of business value. However, combining these data sources to create a holistic view of the customer that encompasses everything from their attitude to the scope of their relationship will enable an organization to make better decisions that will directly impact loyalty, satisfaction and revenue growth," said Jim Davies, research director at Gartner.

The Allegiance Engage platform is a Software-as-a-Service (SaaS) that gathers solicited and unsolicited customer and employee feedback through multiple channels (email, Web, print, phone) into a central database for analysis and action. Using DataSync, companies can combine feedback data with internal customer and human resources information. For example, by checking customer transaction history in a CRM system while reviewing customer feedback, managers can take specific action to avoid losing the customer.

"Typically, businesses have a customer service...