TINTON FALLS, N.J. (August 17, 2009) -- Commence Corporation, a leading provider of customer relationship management (CRM) software solutions designed specifically for small- to mid-size businesses, today announced that the newest version of its Commence OnDemand CRM solution incorporates the ability to create and manage drip marketing programs. Commence OnDemand, a flexible, Web-based hosted solution, now enables marketing teams to automate, and schedule the delivery of text-based or HTML-based e-mail marketing campaigns.

A marketing campaign that relies on repeated contact with current or potential customers is known as drip marketing. Often it consists of sending multiple e-mail marketing messages over a scheduled time period.

"In this economy, companies must maintain brand awareness and keep in contact with customers and prospects to have mindshare. Drip marketing is an excellent way to do this, but for many small- and medium-size businesses, it is too costly or time consuming to implement. With Commence OnDemand's drip marketing capabilities, companies can easily schedule marketing campaigns based on selected account, contact or lead lists. This enables marketers to ensure that their products and services are consistently in front of prospective customers, without taking valuable time away from the sales organization," said Larry Caretsky, chief executive officer of Commence Corporation.

With capabilities that rival many enterprise-level solutions, Commence OnDemand provides a central database for capturing, managing and sharing vital customer information. Its customizable, modular design allows users to select applications from a comprehensive suite of business functions, including contact management, lead management, activity management, sales force automation, marketing and campaign management, quoting, enhanced project management capabilities and customer service. Commence OnDemand provides automatic updates and enhancements and seamlessly integrates with both PC and Mac operating systems. The new drip marketing functionality is available immediately to Commence OnDemand customers.

Caretsky concluded, "Companies are being challenged to do more with less. Commence OnDemand's...