Leveraging Social Media websites can be either a powerful, inexpensive way to market your business, or an extreme waste of your time. You need to know what you are doing, have some sort of a plan. It is easy to fritter away your time on Twitter, Facebook etc.. The Less Is More adage applies here, too. After determining where your efforts are producing results (in terms of traffic etc.) concentrate your interactions there, rather than shotgunning and aimlessly diluting your time over every conceivable blog, site, forum etc. If you are a CRM vendor for example (with your target audience being small business), you would want to follow and participate in any conversations around your products/company right here on SmallBizCRM.com. (Yes, I do consider us a vertical social media site).In fact, it would make sense to initiate these conversations and encourage loyal clients to engage as well. At the very least, don't be conspicuous in your absence. Without singling out any CRM vendors, there are one or two where negative feedback about their products is becoming a monster for them. Read these tips from ProBlogger..