WASHINGTON, D.C., April 1, 2009 -- Pluris Marketing (http://www.plurismarketing.com), a leading provider of multi-channel marketing solutions that optimize the value of each consumer engagement, and ACCENT Marketing Services, LLC (http://www.accentonline.com), an international provider of customer lifecycle management solutions, today announced a strategic partnership that integrates Pluris' offer optimization solutions with ACCENT's contact management capabilities. The combined offering will enable cable providers to stay competitive in today's challenging economic climate by increasing customer acquisition rates and improving the ease and speed by which relevant offers are made.

The ability to respond quickly to rapidly changing consumer demands and increasing competitive pressures, while simultaneously crafting marketing messages that resonate with consumers, is critical to a cable company's RGU growth and retention in today's competitive market. ACCENT's outsourced customer lifecycle management solutions – which include customer care and technical support, cross- and up-sell campaigns, loyalty marketing campaigns, and retention/win back campaigns – combined with Pluris' sophisticated offer optimization solutions for cable operators, enable ACCENT's call center representatives (CSRs) to easily provide customized offers based on specific customer requirements.

"Cable operators receive numerous inbound touches from their consumers for sales, service, and billing. By improving upon a CSR's ability to engage with that consumer, we can improve the consumer experience, leading to increased acquisition rates, more bundled product holdings, and improved loyalty," said Bob Fetter, Senior Vice President at Pluris. "By integrating directly with ACCENT's inbound and outbound capabilities, we can provide a seamless way for cable operators to quickly test and achieve value from this unique and proven approach."

Pluris has deployed this approach to offer optimization across thousands of call center seats and consistently delivered 30 percent and greater lift in order rates over current marketing efforts. Most call center representatives are only able to effectively sell a very small percentage of a company's marketable...