SAN MATEO, Calif., - March 31, 2009 - Quantivo, the leader in on-demand behavioral analytics, today announced that it has extended its service offering to support the interactive discovery of behavioral patterns that span multiple events, across large datasets. For the first time, companies can now quickly understand how customers respond to multiple transactions and programs, over multiple visits and across any time span. This innovative multi-event analysis offers a precise view of customer behavior and the combination of events that actually lead to purchases, web registrations, ad clicks, up-sells and more.
"We all know that multiple factors often drive decisions," said Brian Kelly, CEO of Quantivo. "But understanding multi-event customer behavior is extremely difficult, especially across large volumes of data. Companies using Quantivo are now armed with insights into multiple actions that customers take before or after any transaction or event. This information is incredibly valuable for optimizing any kind of marketing, sales, merchandising or online decision."
Decision makers within retail, e-commerce and web-content companies can use this valuable capability to quickly:
• Understand which combinations of online offers increase conversion rates.
For example, analysts at an e-commerce website are identifying which offers to present to which customers over one or more visits to make them more likely to purchase.
• Identify product affinities within baskets that contain multiple items.
Merchandisers at a large furniture retail chain use this feature to understand how customers purchase related items in the same collections.
• Recognize the sequence of events that lead to and follow the purchase of specific items.
A leading consumer electronics retailer is finding the combination of products bought before and after high-margin items such as HDTVs and computers.
• Quantify both the direct and indirect lift generated by multiple promotions.
A grocery retail chain is analyzing how loyal customers change their purchasing behavior in response...
