The benefits of having good link popularity

1.) A good link popularity can help increase the website traffic
Links act as doors from where visitors can reach a website. So the more links a website has the more visitors it will get. Increasing the link popularity can be considered as the easiest way to get quality traffic to a website.

2.) Link Popularity helps improve search engines rankings/positions
Search engines today don't just look at the content of a website to determine its ranking; they also look at the website's link popularity. In fact major search engines including Google place much important on link popularity and consider back links as a sign of approval of a particular site from other websites. Google's PageRank technology is the perfect indication of this. In addition to the number of back links, search engines like Google also place importance on the relevancy of those links and the anchor texts used by those links. EG: A link to website A from website B which has a related theme using a text that contains keywords specific to website A will give an impression to the search bots that a site is more credible.

3.) Link Popularity helps a site to get crawled regularly
All major search engines follow links in order to cache web pages. So in-case a website has more incoming links then it directly means that it will be cached on a regular basis. Regular caching is particularly important to those sites that constantly update their content.

How to Get link Popularity?
The only way to gain link popularity is by exchanging links. This would involve finding related websites online and requesting them for a link exchange. Link popularity can also be improved by participating in news groups, forums and blogs. Starting an affiliate program is also a great way to get incoming links. One more extremely lucrative way of increasing your link popularity is by getting your site listed in online directories.