Advertising doesn't cost...it pays!
Well this has been a busy day. I am truly fatigued. So I may cutmy writings today short, but not cheap. We set a sales recordtoday and entered more new printing orders than any other daysince our inception in . Today was a banner daygreat.What I want to write about today was advertising When shouldI advertise? How should I advertise? How much of a budgetshould I allow? These are the three BASIC questions each business needs toanswer before listing in any advertising campaign, online oroffline...

Well this has been a busy day. I am truly fatigued. So I may cutmy writings today short, but not cheap. We set a sales recordtoday and entered more new printing orders than any other daysince our inception in . Today was a banner day'great.What I want to write about today was advertising' When shouldI advertise? How should I advertise? How much of a budgetshould I allow? These are the three BASIC questions each business needs toanswer before listing in any advertising campaign, online oroffline. I will address each of these points very briefly in amatter of opinion.When should I advertise? When you're busy. Many businessesmake the mistake of advertising when they are not busy. Thiswill often lead to the 'feast or famine' result. The time toadvertise is always. If you need to start somewhere advertisewhen you are busy and watch the peeks and valleys level out.How often should I advertise? Repetition is good, it helpscreate brand awareness. Find the venu...

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