One of the most important things that a webmaster can do to be successful using PPC advertising, especially if advertising through Google AdWords, is to link your Google AdWords and Google Analytics accounts together. This is a must if you use both services.

The best way to link your two accounts together is to install the Google Analytics code on your website. Click the Analytics tab inside Google AdWords and it will take you to the right place. Once you install your tracking code on every page of your website, you’ll be able to see your Google AdWords data inside of Google Analytics.

Another thing you should do is add Google Conversion code to your site. Put that code on your thank you pages after your visitors close a sale. That will track your conversions and make it easier for you to measure your ROI.