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I've had numerous conversations with web entrepreneurs aboutthis topic and many of them agree that the revenue models forweb business are often poorly thought out and depend too heavilyon advertising for success. Back in the DotComBoom it wasaccepted that you didn't have to worry too much about yourrevenue model, it was all about investment capital and IPO's. Ofcourse this eventually led to a crash and nowadays web business,like normal business, has to show sound revenue models andprofit forecas...
I've had numerous conversations with web entrepreneurs aboutthis topic and many of them agree that the revenue models forweb business are often poorly thought out and depend too heavilyon advertising for success. Back in the DotComBoom it wasaccepted that you didn't have to worry too much about yourrevenue model, it was all about investment capital and IPO's. Ofcourse this eventually led to a crash and nowadays web business,like normal business, has to show sound revenue models andprofit forecasts. They need a sustainable way to make money -who would have thought that!The Internet has largely been driven by free information. Usersexpect services and information to be provided for free and arevery reluctant to spend. Previously entrepreneurs used the logicthat they could capture the market benefiting from networkeffects and then worry about making money either fromadvertising or by charging for services.Unfortunately many web businesses quickly realised thatadvertising ...
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