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If you want to get good word of mouth you have to give peoplesomething to talk about. This is something we love to work on with our clients inworkshops and seminars to help them spread the word in low costways. If we can do that for your company, business group orcommunity, please do get in touch. Meantime, lets explore someexamples.Unfortunately good quality products and friendly service don'tget talked about beyond an occasional comment to friends orfamily on the day of the experience. There n...
If you want to get good word of mouth you have to give peoplesomething to talk about. This is something we love to work on with our clients inworkshops and seminars to help them spread the word in low costways. If we can do that for your company, business group orcommunity, please do get in touch. Meantime, lets explore someexamples.Unfortunately good quality products and friendly service don'tget talked about beyond an occasional comment to friends orfamily on the day of the experience. There needs to be somethingelse to bring the experience back to mind; a trigger thatprompts your customer to follow up with comments about thequality and service and why people should buy from yourorganisation.A classic example of this is the 'Teddy Bear' story about myexperience in Denmark, Western Australia. Anytime anyone in mypart of the world mentions going to Denmark the town not thecountry I am reminded of the Teddy Bear story and then tellpeople about Chimes Health Resort an...
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