Running a PPC campaign
Managing and running a PPC campaign though, is a time consuming task and involves everything from researching for keywords to writing ads, managing bids, analyzing traffic, monitoring ads etc. Let's have a rough idea of what a PPC campaign actually involves:
1.) Finding out which PPC program to join
This can be the most time consuming as it involves finding out major PPC programs out there, reading the guidelines and checking out the rates. In addition you also need to compare PPC packages, find out which schemes are better and where you can get a better ROI.
2.) Finding Keywords and Writing Ads
After selecting the right PPC programs to participate in, you need to set up an account in each of them. This process involves researching keywords that will appear in your advert and the ones that will give you the maximum click-throughs at lower bids. This step also involves writing specific ads for keywords that can get you a targeted traffic.
3.) Monitoring Ads
Monitoring plays an important part in any PPC advertising campaign. PPC ads need to be monitored to ensure that they stay on top spot or in a spot where you want them to be. Ads can change spots based on the bidding. If a site offers to bid more then its ad will be automatically be placed on top of other sites.
4.) Working with a Low Budget
Depending on the change in your budget you may need to bid for less competitive keywords. This again involves repeating the entire process of researching keywords and writing ads.
Automated PPC management
There are many software programs available over the internet that can assist you by automatically managing your PPC campaigns. Some of the best ones are discussed below:
1.) PPC Pro
PPC pro is an excellent PPC management software which can take care of your entire PPC campaign based on some basic inputs. This program allows you to maintain desired positions (on PPC adverts), set bid gaps, schedule bid updates and get ROI reports for an unlimited number of accounts. Some good features of this software involve the 'SmartBid' that automatically adjusts itself for the best bid value and the auto email feature that alerts you with a mail when the bid-change limit has been reached. PPC Pro can Manage Bids on Overture US, UK, Germany and France, Google, FindWhat, Enhance (Ah-Ha), and Kanoodle. You can find out more about the software by clicking here.
2.) Bid Rank
BidRank is an easy to use PPC management software program that can effectively help you manage keywords and customize your keyword bidding across search engines. BidRank is available currently for Overture and non-overture based PPC search engines. Bidrank for Overture can handle Overture US, AU, AT, DK, FI, FR, DE, IT, NL, NO, ES, SE, CH and UK whereas BidRank Plus can hand all other non-overture search engines that include FindWhat, Kanoodle, Enhance Interactive (ah-ha), 411web, BrainFox, Lifetips, SearchFeed, Turbo10, Xuppa, Espotting (UK, DE, DK, ES, FR, NO and SE), Mirago (UK, FR, DE, US and Global) and QuePasa. To get more information on how BidRank works you can visit bidrank.com
3.) Atlas One Point Bid Manager
Atlas One point Bid Manager is one of the best web based PPC management tools available today. Atlas One point also supports up to forty pay per click search engines that include BrainFox, Overture Australia, Enhance (ah-ha), Overture Austria, ePilot Overture Denmark, Espotting, FindWhat, GoClick. Google, Kanoodle, LookSmart, Mirago, Search123, SearchFeed, Turbo10 and Xuppa. The Bid Manager has an easy to use interface and offers comprehensive reporting. To get more information on Atlas one point bid manager and to get a free trial you can visit Atlasonepoint.com
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