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Most of the news we hear about is about how big business is being affected by the economy. The reality is the same things that affect big companies, don't necessarily affect a small business to the same degree.Yes, it is true poorly managed and weaker companies won't make it through this tough economic time. There's a Darwinian Cleanse occurring which is naturally making these companies become extinct and removing them from the competitive landscape. This is good news for you if you are a strong...
Most of the news we hear about is about how big business is being affected by the economy. The reality is the same things that affect big companies, don't necessarily affect a small business to the same degree.Yes, it is true poorly managed and weaker companies won't make it through this tough economic time. There's a Darwinian Cleanse occurring which is naturally making these companies become "extinct" and removing them from the competitive landscape. This is good news for you if you are a stronger company, and you do the right things to get your business through this tough economic time.Small businesses like yours can operate like a speedboat in this economy. You can make swift changes that will move you quickly toward a new direction and opportunities. It's time to seize them so you can outmaneuver the Darwinian Cleanse taking place.Now is the time to ratchet up, not decrease your marketing. Most companies are decreasing their marketing activities to cut their budgets, which...
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