|
We always want maximum value and profits for our pay-per-clickadvertising budget. But how do we effectively maximize that forvalue and profits? We will have to really consider the factorsthat are affecting out sales and target market. First, familiarizing yourself with your websites conversionrate What is the percentage that a sale will be made with uniquevisitors to your website? Lets assume that only visitor willmake a purchase. That means your website has a conversion rateof . Although the...
We always want maximum value and profits for our pay-per-clickadvertising budget. But how do we effectively maximize that forvalue and profits? We will have to really consider the factorsthat are affecting out sales and target market. First, familiarizing yourself with your website's conversionrate What is the percentage that a sale will be made with uniquevisitors to your website? Let's assume that only visitor willmake a purchase. That means your website has a conversion rateof . Although the traffic quality that you get from a pay-per-clicksearch engine may differ from that of a traditional searchengine or any other advertising measures, familiarizing withyour website's conversion rate will definitely give a bettergauge to how much you are going to bid than a calculated guess. Let's take this for an example: assume your conversion rate is. You'll need clicks to your site before you can make sale. Convert it and its if your bid is Overture's minim...
|
