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center MSN PPC Advertising Behavioral and DemographicTargeting: Killer App. or Achilles' Heel?by Joel Walsh Privacy advocates, bloggers, and many people's own lowtolerance level for creepiness may damage not just theadvertising program but MSN itself. MSN PPC Advertising Demographic & Behavioral TargetingFeatures Overview The coolest thing about the new MSN PPC advertising network isthat it will incorporate demographic information and behavioraltargeting--at least that's what many bloggers...
center> MSN PPC Advertising Behavioral and DemographicTargeting: Killer App. or Achilles' Heel?by Joel Walsh Privacy advocates, bloggers, and many people's own lowtolerance level for creepiness may damage not just theadvertising program but MSN itself. MSN PPC Advertising Demographic & Behavioral TargetingFeatures Overview The coolest thing about the new MSN PPC advertising network isthat it will incorporate demographic information and "behavioraltargeting"--at least that's what many bloggers in the marketingfield seem to think. MSN will be the only search engineadvertising program that lets advertisers know roughly whatproportion of users who search on a particular keyword areinterested in certain market segments, as well as thosesearchers' demographic breakdown. For instance, MSN might tellyou that most of the searchers on the keyword "monster truckrally" appear to be women aged -, and that they alsogenerally appear to be interested in auto racing and ...
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