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Everyone talks about CTR, Page Impressions, Conversion rate and ROI in Pay-per-click. But, how many of us actually know what each term stands for and how are they helpful in significantly increasing the monetary value of your business? Let us learn what each term stands for in PPC and how are they calculated. . Campaign. Adgroup. Page Impression. Clicks. CTR Click through Ratio. Total Cost. CPC Cost per Click. Conversions. Conversion Rate. CPA Cost per Acquisition. ROI Return on Investment. CPM ...
Everyone talks about CTR, Page Impressions, Conversion rate and ROI in Pay-per-click. But, how many of us actually know what each term stands for and how are they helpful in significantly increasing the monetary value of your business? Let us learn what each term stands for in PPC and how are they calculated. . Campaign. Adgroup. Page Impression. Clicks. CTR Click through Ratio. Total Cost. CPC Cost per Click. Conversions. Conversion Rate. CPA Cost per Acquisition. ROI Return on Investment. CPM Cost per thousand Impressions. Campaign: A campaign is a collection of related Ads or offers. An advertiser can have many campaigns and a campaign consists of or more Ad groups. A PPC campaign lets you decide who exactly comes to your website. E.g. a real estate campaign.. Adgroup: An adgroup contains or more ads targeting set of keywords. Here, you set the maximum price you want to pay for an adgroup keyword list or for individual keywords within ...
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