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The AdWords Manifesto by Michael Jones is a brand new product that brings in new techniques for minimizing costs and increasing the effectiveness of PPC marketing. It teaches you how to create a landing page that is both Google friendly as well as great for converting visitors as well as delving deeply into the quality score algorithm to the point where you will be able to accurately guess your cost per click for various keywords.As Michael Jones says, this is not a garbage page AdWords eBook l...
The AdWords Manifesto by Michael Jones is a brand new product that brings in new techniques for minimizing costs and increasing the effectiveness of PPC marketing. It teaches you how to create a landing page that is both Google friendly as well as great for converting visitors as well as delving deeply into the quality score algorithm to the point where you will be able to accurately guess your cost per click for various keywords.As Michael Jones says, this is not a garbage page AdWords eBook like those that come out weekly. This is a blueprint that teaches you from start to finish how to get cheap highly targeted traffic to your website through PPC and display advertising. It also doesn't just cover AdWords or even just PPC for that matter, it spans a range of topics including display advertisements banner marketing, seo, organic traffic, and monetization. Creating good ad copy is harder than it sounds but that is not the emphasis of this book, you can go to any forum and learn...
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