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Online advertising's proportion of total revenues continuously increasedSince Q , Sina online advertising's proportion of total revenues continuously increased. In Q , the proportion is . and in Q , the number increased to .. In Q , revenue from online advertising increased year over year, sequentially to US . million. Meanwhile, influenced by China's wireless value-added market and the reduction of marketing for Interactive Voice Response services IVR, the downward trend of Sina's wireless va...
Online advertising's proportion of total revenues continuously increasedSince Q , Sina online advertising's proportion of total revenues continuously increased. In Q , the proportion is . and in Q , the number increased to .. In Q , revenue from online advertising increased year over year, sequentially to US . million. Meanwhile, influenced by China's wireless value-added market and the reduction of marketing for Interactive Voice Response services IVR, the downward trend of Sina's wireless value-added business will not change. Other business revenues decreased . year over year but increased . sequentially. The increase mainly came from its search engine business.According to data from iAdTracker and iUserTracker, there're two main reasons for the rapid growth of Sina's online advertising revenue:The number of advertisers increased . sequentiallyiAdTracker data shows that the number of Sina's advertisers increase substantially...
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