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My business wouldn't be where it is today if it wasn't for wordof mouth.Most people agree with this comment. Typically, depending on theindustry or profession, people estimate that between and of their new business comes from word of mouth or referral, withthe majority at the higher end.Yet, when asked what program they have in place to stimulate anddevelop word of mouth marketing, managers typically say thatthey rely on satisfied customers spreading the word.In other words, they leave it up to...
"My business wouldn't be where it is today if it wasn't for wordof mouth."Most people agree with this comment. Typically, depending on theindustry or profession, people estimate that between and of their new business comes from word of mouth or referral, withthe majority at the higher end.Yet, when asked what program they have in place to stimulate anddevelop word of mouth marketing, managers typically say thatthey rely on satisfied customers spreading the word.In other words, they leave it up to chance.Is your business surviving, even thriving, based on chance? Ifyou don't have a word of mouth marketing strategy and system inplace, it is.And from a promotional point of view you must understand thisbasic premise:"You only get good word of mouth if you give people something totalk about."Before looking at what is involved in a word of mouth marketingstrategy, let's consider these comments from Jerry Wilson authorof 'Word-of-Mouth Marketing'. The Talk Factor "L...
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