|
I get calls every week from lawyers saying they're not gettingcalls anymore from yellow page advertising. Having done quitewell in the past, they're afraid to discontinue the advertising.They want to know what's going on and what to do.Apparently, lawyers are not the only ones. In his article Quitwasting money on Yellow Page advertising by Peter Fernandez,D.C., a yellow page, print advertising and practice managementconsultant for chiropractors, Dr. Fernandez answers thequestion, Why has adverti...
I get calls every week from lawyers saying they're not gettingcalls anymore from yellow page advertising. Having done quitewell in the past, they're afraid to discontinue the advertising.They want to know what's going on and what to do.Apparently, lawyers are not the only ones. In his article "Quitwasting money on Yellow Page advertising" by Peter Fernandez,D.C., a yellow page, print advertising and practice managementconsultant for chiropractors, Dr. Fernandez answers thequestion, "Why has advertising in the Yellow Pages changed fromone of the best ways to advertise to one of the worst in just afew years?" See , belowThis article will attempt to explain where all the calls went. Ibelieve lawyers began advertising in the Yellow Pages muchearlier than on TV because of the cost; most lawyers werereluctant to become pioneers of TV advertising; and lawyers werepursued by yellow page salespeople, but not by TV salespeople.Since through the mid-s, the Yellow Pages...
|
