by Stoney deGeyter Questions I need answered if I in-source my search marketing Question 1: Do I do it myself? Question 2: Do I have the time? Question 3: What is my time worth? Question 4: Is my time better spent on other things? Question 5: Do I have the knowledge and skills to do it right? Question 6: Do I have the time to stay up to date in critical knowledge? Question 7: What if I screw up the site?