The bricks and mortar world has known for decades that the best people to target are moms. They generally hold the purse strings and are also the one who generally do the shopping. Of course, it's not true in every aspect of marketing, but you would be surprised at how much marketing is designed to influence moms. It seems the online world has not been as fast to pick up on this aspect of ecommerce. Can you target moms when it comes to your website,