If top NYC public relations firms are smart, they'll give PR jobs or paid internships to The City College of New York (CCNY) students that I met last week. Why? Because most of these kids know something that most of us don't and it is crucial to our survival as an industry. Let me explain. I played reverse hooky last Wednesday afternoon. I attended school when I didn't have to. Professor Philip Ryan invited me to visit his Introduction to Public Relations class at CCNY.