We ran into an AdWords error- yes they admitted that for whatever reason, their system messed up- that gave all our keywords in a new account a quality score of 1/10. The system was telling us that the landing page was the problem, but nothing seemed wrong there. When we contacted our dedicated AdWords reps, they owned up to the error and manually fixed it. Keep a Close Eye on New Accounts This underlines that you need to keep an eye on new accounts.