When we aren't writing about Twitter, we are writing about Google â€" that is when we aren't writing about Google and Twitter . Twitter is the social media tool du jour, every marketer is talking about is so of course we are going to write about it. And Google? Well my friend, Google simply is search. They have a 72% share of the United States search market â€" and rising. Everyone else is a fringe player. On top of that,