In the last session of the day, attendees were rewarded with 8 awesome tips to boost Search Engine Marketing (SEM) Results. Some you may know and some you may not, but there is definitely something for everyone. 1. Always. Test. Everything Assume that everything is broken. Ask your self by how much is it broken and how do we reduce the delta between where we are and where we want to be? Always be improving. Make sure your ads are fresh.