One of the session that I plan to attend at SES San Jose is "The ByerSphere Project: Understanding B2B Buyer Patters" on Wednesday, August 12, 2009, at 4:00 p.m. The moderator of the session is Gord Hotchkiss, President & CEO, Enquiro. I started speaking on panels with Gord way back at SES New York 2004. And I can't tell you how many search engine marketers - including me - have taken his eye tracking research and presented it to their clients over the years.