"... Chen talked about "concentrating all of our efforts in building up our numbers as aggressively as we can through whatever tactics, however evil." ... ...Senior YouTube employee in an instant message that 'the truth of the matter is probably 75-80 percent of our views come from copyrighted material. The startup's [YouTube's] strategy was, at its core, a decision to profit from copyright infringement. It doesn't matter whether YouTube showed ads on its video pages or not (for years, it did not, apparently concerned about just this issue); to Viacom, the entire business strategy was a way of profiting from infringement"